The Return of American Tourists in 2021

The pent-up desire for Italy is hot! If you have an Italy-related business, I can help you get the word out FAST and stay ahead of the competition.

How Can I Help You?

Let's talk about your business and the unique challenges that you're facing.

No Cost. No obligation.

Re-Grow Your Business FAST! 

Many try to complicate digital marketing. I always start with the solid fundamentals and then build from there based on what the data tells us. Don't guess, let your customers guide you. 

  • Results oriented from Day One. Let's define what success looks like for your business.
  • A customized solution, nothing generic.
  • Open communication. You are welcome to participate (or not) as much as you like. Either way, I will always keep you informed. 

"Working with Rick was a great experience from beginning to end. The channels of communication remained wide open throughout the entire set up and launch of my website, and Rick immediately responded to all of my concerns and requests. There was so much new information to learn, and I could count on Rick to provide support and steer me down the right path. He listens to what I wanted, and delivered it ahead of schedule."

Here's How It Works

To learn more about your target audience, I start off with a simple digital marketing funnel to capture leads and engage potential customers. I then use the data and feedback collected during the initial campaigns to inform the strategy going forward. Once we have this flow optimized, then we can add in other advertising platforms, if needed.

  • 1) Targeted Digital Ads: We are way past the age of effective organic engagement. Facebook's and Google's algorithms only allow you to reach a fraction of your target audience... AND it's a real time suck. Cheap, highly-focused ads are the best way to find the right people QUICKLY!
  • 2) Focused Landing Page: The content on your site much match the content of your ad, and ultimately match the value of your products or services. But you don't have much time to grab the attention of your website visitors. Make sure that your landing page gets right to the point!
  • 3) Lead Capture: Once they give you their email address, then you have an opportunity to build trust and authority. But the strategy has to be tight in order to hold their attention in the sea of information.


How much does it cost?

Well, obviously, the answer is "it depends." However, it will cost something. Even if you decide to do it all yourself, you still have to pay for the ads. And trying to do it all for "free" on social media, etc., is actually the most expensive route of all. Meaning, it will cost you time. A lot of it. And you won't see any results until about this time next year. 

What kind of results can I expect?

My goal is to always ensure that the client is  gaining more in revenue than they are spending in marketing costs. Of course, it doesn't happen over night. But in the long run, the data is fairly predictable. If you're offering something that people already want, then you don't have to "sell" them your product or service... you only have to convince them that YOU are the best one to deliver it.

How long does it take?

Following up on the last point, we'd expect to see a noticeable increase in website traffic in a just a week or two. From there, the leads continue to steadily increase for the next month or so. For international travel, the sale cycle is not typically short, so normally you'd expect to start marketing in the late fall or early winter for spring/summer travel. BUT, this year is anything but typical, so there are indications that there will be a lot more "impulse" bookings this year!

Can't I just do this myself?

Yes, you "can," but should you? Marketing takes a lot of time, not to mention a lot of experience. So while you're grinding your way through the learning curve (in your "spare time"), you're missing out on potential clients that you're competitors are booking through more precise and aggressive marketing. Trolling Facebook Groups after hours isn't going to get it done. 

Rick Zullo, Italy "Insider"

For over eight years now, I’ve maintained one of the most popular English-language websites on the topics of Italy travel destinations and Italian culture.

One of the reasons for my success is that I’ve been able to “translate” Italy for an English-speaking audience in an honest voice that informs and entertains my readers, while at the same time celebrating Italy’s cultural treasures and timeless romantic appeal.

That's what people see, read, and hear. But what goes on behind the scenes is where the magic really happens...


In addition to creating a high-performing campaign for you, I can give you a "re-launch boost" by featuring your business on my own award-winning Italy blog, podcast, and social media channels.

Featured Blog Article

Rick's Italy

Featured Podcast Episode

The Fatal Charm of Italy Podcast

Social Mentions

Build Your Business Back To Even Better Than Before!

Let's have a totally FREE, no-obligation chat to tell you more about how I can help your business recover from the pandemic. My goal is to bring you value from the get-go. If I can  offer you some  cost-free advice in 20-30 minutes, then that's a good start! If you decide to work with me beyond that, I will always strive to ensure that your return on investment will be worth it.

Here’s what people are saying...

Copywriting Excellence

When I ask him for help to improve my content, he always knows just what to do. He is both a trusted professional, and a trusted friend.

Destination Marketing

We had the pleasure to work with Rick last season and we really appreciated his great professionalism! His posts on social networks, the podcast, and the articles he wrote both on his website on our own blog were really successful.

Laura Genealogy

Internet Marketing in Italy

Working with Rick was a great experience from beginning to end. He listens to what I wanted, and delivered it ahead of schedule.