{"id":9314,"date":"2020-01-21T15:24:59","date_gmt":"2020-01-21T14:24:59","guid":{"rendered":"http:\/\/rickzullo.com\/?p=9314"},"modified":"2022-10-02T14:57:55","modified_gmt":"2022-10-02T12:57:55","slug":"italian-coffee-bar","status":"publish","type":"post","link":"https:\/\/rickzullo.com\/italian-coffee-bar\/","title":{"rendered":"The Italian Coffee Bar"},"content":{"rendered":"

One of the greatest joys about living in (or visiting) Italy is the ubiquitous Italian coffee bar. I love everything about it; the energy, the social aspect, the smell, the physical space, and yes, the coffee.<\/p>\n

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With all due respect to Starbucks, there are some things that Italians just do better<\/strong>. Maybe that\u2019s why Italy resisted the invasion of the Seattle chain for so long. Oh, there have been some Starbucks knock offs<\/a> for a while, but they never gained much traction. Now, alas, there is an official outpost of the American Corporate Coffee Giant in Milan. By all accounts, it\u2019s doing quite well. And if that weren’t enough to signal that The Apocalypse is imminent<\/strong>, they recently announced a second location in Italy… near The Vatican, of all places. <\/p>\n

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Personally, I prefer all the little rules and procedures found in an Italian coffee bar<\/strong> over the silly \u201ccoffee\u201d options at Starbucks (Chai mocha Frappuccino nonfat soy latte, anyone? YUCK!).<\/p>\n

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And once you’ve learn these rituals, you feel like you\u2019ve discovered something important, and in some small way, you\u2019ve integrated into Italian society<\/strong>.<\/p>\n

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Italian Coffee Bar Protocols<\/h2>\n<\/p>\n

Now, submitted for your review, are the following protocols:<\/p>\n

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