{"id":10566,"date":"2021-03-24T13:52:46","date_gmt":"2021-03-24T12:52:46","guid":{"rendered":"https:\/\/rickzullo.com\/?p=10566"},"modified":"2022-06-08T19:02:40","modified_gmt":"2022-06-08T17:02:40","slug":"the-italian-approach-to-wellness-and-beauty-with-amy-parsons-fci-044","status":"publish","type":"post","link":"https:\/\/rickzullo.com\/the-italian-approach-to-wellness-and-beauty-with-amy-parsons-fci-044\/","title":{"rendered":"The Italian Approach to Wellness and Beauty with Amy Parsons – FCI 044"},"content":{"rendered":"

As this pandemic grinds on, many of us italophiles<\/em> grow increasingly anxious about our inability to travel freely to and from Italy. We look for various alternatives to keep the connection alive<\/strong> and vibrant: we practice our language lessons, we try out regional recipes in our own kitchens, and we watch enviously as Stanley Tucci gorges his way through the peninsula.<\/p>\n

I discovered another Italian indulgence to add to the list: Mozzafiato<\/em>.<\/strong><\/p>\n

\"Italian<\/a><\/span>\"Italian<\/a><\/span><\/p>\n

What is Mozzafiato<\/em>, you ask? Simply put, it\u2019s an online hub that represents the <\/strong>largest collection of iconic Italian wellness and beauty brands<\/strong><\/a> <\/strong>assembled in one place. I\u2019ll explain more in a minute, and you can catch the full audio version in my latest podcast episode. But first, let\u2019s talk about that name!<\/p>\n

The literal translation is \u201cbreathtaking,\u201d but like much of the Italian language, direct translation only scratches the surface of the beauty beneath<\/strong>. The Italian dictionary definition comes closer. \u201cChe suscita stupore, ammirazione, impressione; che fa trasalire violentemente<\/em>.\u201d (\u201cThat which arouses amazement, admiration, impression; which startles violently.\u201d)<\/p>\n

When I first encountered this website and its perfectly aligned branding message, it reminded me immediately of the opening scene from Paolo Sorrentino\u2019s masterpiece, <\/strong>La grande bellezza<\/em><\/strong><\/a> (\u201cThe Great Beauty\u201d).<\/p>\n

For those who haven\u2019t seen it, the opening scene is exactly this: a collective attack of Stendhal syndrome<\/strong>. A tourist beholds Rome from above, is overwhelmed by its great beauty, and then promptly dies on the spot. A modern-day operatic moment worthy of Puccini or Verdi.<\/p>\n

Check out these products below<\/strong>… you’ve been warned!<\/p>\n

\"\"<\/span>\"\"<\/span>\"\"<\/span>\"\"<\/span><\/p>\n

The Italian Approach to Wellness and Beauty<\/h2>\n

In Italy, wellness and beauty are not just a luxury, but part of everyday life. They are necessities, priorities\u2026 not<\/em> just an indulgence. Taking care of oneself, and how you present yourself to the world, are as important (or maybe even more important) than your job. Fare una bella figura\u2026<\/em><\/p>\n

Furthermore, “wellness” and “beauty” are not so far apart from each other in the Italian mindset. Good health is beautiful, and beauty is restrained, refined; never overdone or vulgar. It\u2019s good for you; body, mind, and soul.<\/p>\n

Rick Zullo<\/a> \u00b7 The Italian Approach to Wellness and Beauty with Amy Parsons – FCI 044<\/a><\/p>\n

Forged out of the founder\u2019s love of Italy\u2019s unique approach to living a life of beauty, Mozzafiato<\/em> provides an immersive, authentically Italian experience to the North American market, offering a wide range of products: fragrance, skin care, men\u2019s grooming, bath & body, home, and gifts.<\/p>\n

Brands selected to be part of Mozzafiato<\/em> represent the best of Italy\u2019s incomparable beauty culture<\/a>. Their deep Italian heritage, stories, and quality offer everyone an opportunity to discover the generational knowledge, insights, and craftsmanship that only Italy can deliver.<\/p>\n

And maybe that\u2019s what I like most about this concept: the stories and the generational knowledge. To me, that\u2019s what sets Italy apart from other cultures. Family, tradition, and a commitment to quality.<\/p>\n

\"Amy<\/span><\/p>\n

Amy Parsons<\/h2>\n

My guest on the podcast is Amy Parsons, the founder and CEO of Mozzafiato<\/em>. During our chat, we discuss these notions of Italian craftsmanship, generational knowledge, and the challenges (and advantages?) of launching a company during the middle of the pandemic.<\/p>\n

Before joining Mozzafiato<\/em>, Amy had a 20-year career as an attorney and university executive, overseeing projects ranging from expanding and developing new campuses in the US and Mexico, to building large scale sports and entertainment venues.<\/p>\n

The Mozzafiato<\/em> mission is to reinvent the American beauty experience through Italian culture<\/a> and spirit, with products ranging from ancient fragrances to clinical innovations, and a shopping experience that delights the soul.<\/p>\n

Browse the website and admire the beautiful designs. The family stories. The iconic Italian style<\/a>. The commitment to quality that\u2019s so lacking in our modern lives. And if so inclined, bring some to that old-world beauty and style into your own life. It\u2019s been a long year. You deserve it. <\/p>\n

(And Amy has been kind enough to offer a discount<\/strong><\/a> <\/strong>for my readers and listeners<\/strong>!!)<\/p>\n

Amy has created a code for me: ZULLO10 <\/span><\/h3>\n

<\/h3>\n

A 10% discount for any purchases made on mozzafiato.com.<\/h3>\n

Shop Now!<\/p>\n

Click the link to check out other episodes and see my list of the best podcasts about Italy<\/a>.<\/p>\n

\nhttps:\/\/feeds.soundcloud.com\/stream\/1013371090-rick-zullo-1-the-italian-approach-to-health-and-beauty-with-amy-parsons-fci-044.mp3<\/a><\/audio><\/div>

Podcast: Play in new window<\/a> | Download<\/a> (Duration: 25:07 — 23.2MB) | Embed<\/a><\/p>

<\/p>

Subscribe: Email<\/a> | RSS<\/a> | More<\/a><\/p>","protected":false},"excerpt":{"rendered":"

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